Chapter 476: Full-scale Price War Begins: Japanese Brands Co

ithography machine was too good, and it was really uncomfortable to just leave it here without making it. 。But Ginger Han knows exactly what the foundation of China is. 。This is just like a little ch...As darkness falls, printing plants around the world are bustling with activity. 。Because these factories received a lot of large orders, many media outlets placed orders with them. 。The importance of promotion is something Xu Huasheng understands better than anyone. Price wars also need hype, and consumers need to know about this action in order to achieve the best results. 。The next morning, many people went to work as usual. 。Before the era of mobile internet, it was a common habit for many people to buy a newspaper in the morning. 。

And today, many Europeans when they buy newspapers, they find that many newspapers' front page headlines are all about one thing

"A price war among appliance brands has broken out, with many brands lowering prices by as much as 30%...""The Battle of Appliance Islands has begun, with brands like Robosen, Bailun, Hisense, Gree, and Haier launching a price war against Japanese brands...""Japanese brands face their greatest crisis, as multiple brands attack them. Panasonic, Toshiba, technology, design, and value-for-money are all inferior to Japanese brands...""The appliance industry is experiencing an escalating price war, leading to a rapid reshuffling of the market...""Japanese brands are at the forefront of this crisis, with fears that they may be the first to be eliminated from the appliance market..."Whether it's mainstream media or gossip tabloids on street corners, everyone is reporting on this. 。After seeing these messages, many people felt an urge to go to the mall. 。Let's see if the price has really dropped so much. If it's really that cheap, think about what you need to buy for your home and what you need to replace. 。Such a large-scale promotion, made many people flock to the mall. 。In the B2C marketplace today, there are noticeably more people than usual. 。As soon as customers enter the mall, they find that many goods have discount and promotional signs hung on them. 。Robeson brand, Bailian brand, and many other Chinese brands are like this. 。Some products have direct price cuts, with a significant reduction. At least 15% off, and some products even reach 30% off. 。Some brands are one item 90% off, two items 80% off, and three items 70% off. 。Some brands have started offering discounts based on purchase amount. For example, buy $1000 and get $100 off, buy $1500 and get $200 off, buy $2000 and get $300 off. 。Such a great deal has got many people excited and cheering. Household appliance prices are already much cheaper now compared to two years ago. 。After all, the price war in home appliances has been going on for a long time, consumers thought this price wouldn't be too low anymore. 。I didn't expect so many brands to suddenly lower their prices again, and the discount is so high. 。At the mall of Baisite, many consumers are inquiring about >>> 。At this moment, the most confused ones are Japanese brands because they haven't received any information. 。Let's look at the prices of Chinese brands and some American brands. The Japanese brands are even more angry over here. 。"Damn it, the Chinese are dying like flies, and the Americans are dying like flies…"The United States, on a sprawling estate, a Japanese old man hung up the phone and immediately smashed the porcelain in his hand to pieces, his face contorted with anger 。Here it comes again, the price war is back, and this time it's even worse. 。At this moment, he hated the Huaxia brand, damn Huaxia brand, it suddenly rose to prominence like a nouveau riche. 。Technologies that didn't exist before suddenly appeared, and supply chains that were previously unavailable suddenly materialized. 。Still messing around with American capital, what a load of crap like Warburg Pincus, Robertson, BGI and even other brands, are you kidding me 。

All of these are products from China, just with a different brand name or packaging. These brands in America only have assembly plants. Does that make them American products

"Mr. Song, what should we do now"

After the old man finished venting, a middle-aged man asked in a low voice.

"If we follow them, how long can we last" The old man calmed himself and asked. 。"If we follow suit, then our products will lose about 15 percent." 。Now our products are barely profitable. 。The middle-aged person's words turned the old man's face ashen. 。Damn it, now I'm in a tough spot. 。

If you don't keep up, you will be slowly kicked out of the market.

It's, his mother's, not only no profit, but also losses

A $1,000 product losing $150, this isn't selling products, it's doing charity. 。"You said that the Huaxia brand would make a loss" The old man asked again in a low voice, the middle-aged man pondered for a moment and looked at the old man 。"According to our intel, after the price cut their profit margin shouldn't be too high, but they shouldn't lose money either." 。The middle-aged person's words made the elderly person's face even worse. 。Even with a 15% loss, the Huaxia brand is still making a profit. How can this price war even be played 。They can even wear you down with a protracted war. 。"Let everyone know and discuss this together!" The old man sighed. 。Price wars are the simplest and most brutal, but also the most effective way in business warfare. 。However, this method can sometimes be harmful if used improperly, hurting oneself, others, and even the brand image. 。But now, for Chinese brands, there is no such thing as damaging brand image at all. 。Now the Huaxia brand is like someone who's barefoot and unafraid of wearing shoes. In the American market, the Huaxia brand is just a newcomer that has suddenly become successful. 。and its main selling point is the value for money. 。What's there to be hurt about with such a brand image 。As for the future, that'll have to wait until we've established ourselves in the market. 。Price wars have begun, for Japanese brands this is truly a last stand moment. 。With prices skyrocketing like this, there's no turning back. 。

Price war breaks out, Japanese brands are caught off guard.

Not only was I stunned in the market, but also in the stock market. 。The first to be hit was Sony, which is listed on the US stock market. After the opening of the US stock market, Sony's stock price dropped directly at the opening. 。This situation also worries other Japanese electronics companies. Sony has fallen, so their stocks and the Japanese stock market will inevitably plummet when it opens. 。Most importantly, if there is no good way to deal with this price war, then their stock will continue to fall. 。As a listed company, stock price is too important. 。Unable to stabilize market value, unable to stabilize stock prices, everyone is restless. 。

The all-out price war has begun, this round of price wars is not just limited to the United States

In Europe, the Middle East, South America, Australia, Asia, and even Africa, in all markets where Japanese and Chinese brands coexist except for the domestic Japanese market, Chinese brands have simultaneously launched price wars. 。Such a large-scale price war has also attracted widespread media coverage around the world. 。On one hand, this matter is quite big and has attracted a lot of attention. 。On the other side, Xu Huasheng and others also mobilized a lot of funds and resources 。Forces with vested interests, including Robson and Rockefeller, are also fanning the flames, trying to make this situation as heated as possible so they can reap more profits from Japanese companies in the stock market. 。f domestic enterprises started producing VCDs. This led to market chaos with varying product quality. Ultimately, this resulted in a poor reputation for VCDs. 。Many people buy it, use it for a period...