Chapter 102: Infiltrating the American Market: Private Label

uaqiao Institute, a highly respected figure among everyone. 。"How is it You all look quite emotional, don't you" After taking his seat, Dean Zhou looked down at the crowd and said directly. This cause...Mr. Phil, we can use this TV as an example, can't we 。This television set has an offshore price of $3,000 from China. Our company, Vasheng Group, supplies it to Walmart at around $4,200. After deducting tariffs, shipping costs, and our after-sales labor costs, our profit margin is about $1,000, which translates to a 22% profit rate. 。In the hall, Sam began to introduce everyone to the prices of Vosh's products, and everyone listened very attentively. 。"And this product, the final price at Walmart, could be over $6,500..."Roberson said with a smile, hearing that price, everyone nodded. 。At $6,500, they found the price to be reasonable. 。A 35% profit margin, which is very high for household appliances. 。Although a $6,500 television would be too expensive for the average household. 。But for the middle class and the wealthy, this amount of money is nothing. 。The Vizio brand is already geared towards affluent consumers, and even more so if you're looking for a budget option, you could opt for a smaller-sized TV. 。If you were to directly choose the Robertson brand next door >>> 。The Roberson brand, Walmart and Wusheng only want 10% of net profit, focusing on volume. 。Inside the factory, Roberson's showroom was right next to Wosheng's, but compared to Wosheng's grandeur, the Roberson brand felt much more downmarket. 。Although the exhibition hall is quite beautiful, it lacks the high-end feel of a Vorst brand. 。...and the product design is also mediocre. Although it's slightly prettier than products on the market, it doesn't give a sense of being exceptional.... 。However, they also understand the positioning of the Robertson brand. Products with this positioning are naturally in stark contrast to the Vashti brand. Otherwise, how could the high-end nature of the Vashti brand be highlighted 。Sam, get ready, this time we're going big. 。Robertson looked at Sam, his eyes filled with anticipation. 。This time, we've been brewing something big. Over the past few months, all of Walmart's stores have made room to renovate two mysterious areas 。Recently, many shoppers at Walmart have been curious about what this area is, but Walmart has maintained a sense of mystery. 。The entire renovation area is completely sealed off with wooden boards, so no one outside has any idea what's going on inside. 。At the same time, all sales staff are in secret training to meet the upcoming big move. 。This time, Walmart is going all out, using these appliances to further solidify its position in the home appliance retail industry. If things go well, Walmart could even surpass Best Buy and become the largest home appliance retailer in America in the future. Although Walmart isn't exclusively focused on selling appliances, it has always had big ambitions for the home goods retail sector. 。A new day begins at a New York City subway station, as many people enter the station to take the subway and start their workday. 。But when they entered the subway station, they were attracted by some posters. 。As I entered the subway station, I saw a giant poster plastered on the entrance door. 。"

“Worsheng, Make America Great Again!”

A huge banner, a Worsheng logo plus striking language, and below in slightly smaller font, the time of the Worsheng brand launch event is 8 pm on June 16th. It also lists the live television channel "

"。Such posters can be found at the entrance of the subway station, inside the subway station, and even on the trains themselves. 。And outside, bus stops, shopping malls, parking lots, gas stations...At the same time, in many newspapers, there are full-page giant advertisements 。

In the evening, I turned on the TV, and many TV channels were playing this ad.

All the ads are the same, just one slogan: Voshen, making America greater! There's nothing else, no indication of what Voshen is What products they sell. 。Bombardment, viral advertising bombardment, such a massive amount of advertising spending, has never been seen in the American advertising industry. 。Faced with this viral marketing, in just a few days, countless Americans were filled with curiosity 。

What exactly does this Warshaw do

Curiosity, all American curiosity was piqued.

And American corporations are now more focused on this news than ever. 。And this marketing method was obtained by Robertson from Xu Huasheng's mouth. 。Viral marketing, from the current feedback, has been very effective. In just a few days, most Americans have been intrigued by this advertisement. 。Under this trend of curiosity, Vosh's press conference is finally about to begin. 。Sunday, June 16th, U.S. time 。At eight o'clock in the evening, countless Americans curiously tuned to the live broadcast channel. 。When several American television channels popular with viewers were bought up by Walmart for airtime slots. 。"Three, two, one…"As the live broadcast began, a countdown timer appeared on the entire television program. Then, a magnificent stage... 。Ladies and gentlemen, friends in the audience, friends watching on television, hello, I'm Robson Walton...Robson appeared on stage. Seeing this heavyweight figure, many Americans watching the live broadcast couldn't help but be surprised. 。Robeson Walton, he is also very famous in the United States. 。After all, he is Sam Walton's eldest son. Now Sam Walton no longer manages Walmart Group. 。Although Robson is not yet the chairman, he is actually the real boss of Walmart. 。Over the past two years, Walmart has expanded rapidly and its stock price has risen significantly, so Robson's name is still very well-known. 。Today, we are here to hold the Wusheng brand launch event. 。"The Wal-Mart brand is a great attempt by our Walmart Group…"Roberson's opening words immediately sparked curiosity in many people. 。"Weisheng, is committed to using global wisdom and a global division of labor cooperation model to make our products even better." 。We have established research and development centers and supply chain systems around the globe. We bring together the best technologies and design concepts from around the world to serve our customers and help Wuling create better products. 。At the same time, by leveraging Walmart's excellent sales system, we can bring better products to Americans. 。"...and the motto of our, our Vought International is to make America great again..."Robson was a good speaker; he made Vought International sound impressive. 。Sticker routines have become global division of labor and global wisdom. 。This makes sense, it's all about global division of labor and cooperation, just that this division and cooperation have all fallen to China. 。I wonder what Americans with fragile hearts would think if they found out about this. 。Tonight, our Woshi Group is first announcing the brand, it’s a high-end appliance brand called Woshi Brand. Next, please welcome Mr. Sam, the executive president of our Woshi Brand...After Robertson finished his speech, he handed over the stage to Sam. 。Sam, dressed in a suit, walked onto the stage with a smile, witnessed by countless spectators. 。She knew what this meant. The so-called bodyguard was, in a nutshell, the state's designated wife. 。For some particularly important people, sometimes it's this kind of policy 。In a sense, people like...